Privacy and Cookies

This Privacy and Cookies Policy relates to the Website, applications and services (“sites”) operated from time to time by Fallon Forge and its group companies. When we mention “we”, “us” or “our”, we are referring to the relevant group company responsible for processing your data. For the purposes of data protection law, the company operating the site on which you clicked on this Privacy and Cookies Policy will be the data controller of any personal data they collect about you. If you are unsure which company is the data controller, please get in touch using the details in the How to contact us section below.

We will collect various types of information about you through your use of our sites to process your requests and orders, to provide a more personalised web-surfing and shopping experience and to help us improve the services we offer. In doing this we also collect information about you through the use of cookies and similar technologies.

Unless otherwise stated, the capitalised terms in this Privacy and Cookies Policy are used in the same way as used in our Terms of Use.

This Privacy Policy applies to all visitors, Users and others who access or use the Website.


Information you give to us: In order to process your requests and orders, it is necessary to collect personal data from you. This includes, but is not limited to: your name, address, e-mail address, telephone number, credit/debit card information. We are unable to provide you with products and services if you do not provide certain information to us. You will also be asked to provide additional (non-mandatory) pieces of information such as your interests, preferences, age, gender, feedback, and survey responses so that we can better understand our customers. You can also choose to provide such information by posting on a forum, filling out a web form or when you communicate with us. We also obtain information about you that you have provided to our group companies where we have the appropriate permissions to do so or as otherwise authorised by applicable law.

Information we collect automatically when you use the Website or services: We collect information about your interaction with our sites and services from the devices you use, such as your unique device ID, device type and advertising ID. We also collect information about your visits and activity on our sites (and sites operated by our group companies) including the content and any advertisements that you view and interact with, the address of the site from which you arrived and other technical data about your equipment, browsing actions and patterns (such as the pages you view, the links you click, the items you add to your shopping basket, the length of your internet session, your IP address and approximate location at the time of browsing). This information is collected using cookies or similar technologies. To learn more about these technologies and your choices, go to the section on Cookies and other technologies below.

Information collected from other sources: We will combine your information with information we collect from third parties or public sources, including analytics providers, advertising networks, and publicly available sources such as Companies House and the Electoral Register.

Information collected from social media: Certain sites offer services that require you to set up an account prior to receiving such services. To create a secure Account with us, you can use your email address and a password or, if the site offers a Facebook single-sign-on service, you will be able to register for and log-in to your Account using your Facebook account. If you choose to use the Facebook single-sign-on service, you are granting permission to Facebook to share certain profile information with us. This will include your name, profile picture and list of friends and any other information notified to you by Facebook prior to you completing the single-sign-on authorisation process. You control what social media information you allow us to have access to using the privacy settings on the applicable social media platform and any permissions you give as part of the single-sign-on authorisation process.

Children’s data

Our websites are not intended for children under the age of 13. If you are under 13, please do not provide any information to us and instead ask your parent or guardian to do this on your behalf. You must be at least 18 years of age to purchase products or services from us. If you are under the age of 18, you must ensure that your parent or guardian purchases the products or services on your behalf.


We will use your information for the following purposes:

  • Service Access and Registration: to register you as a new customer when you purchase a subscription, event ticket or other product or service from us or create an Account on one of our sites in order to access one of our services.
  • Sales and Fulfilment: to process and deliver your order; to manage payments, fees and charges; to collect and recover money owed to us; to provide you with services you have requested from us when we collected the information from you.
  • Customer Relationship Management: to contact you about your Account, subscription or other order; to provide you with customer service (such as responding to questions, concerns and feedback and contacting you via email, telephone, SMS/text, post, direct message or other similar communication method for this purpose); to notify you of material changes to our terms or this Privacy and Cookies Policy; to send you service related communications; to ask you to leave a review or take a survey.
  • Contests, Awards, Events, Product Trials, Surveys: to enable you to participate in contests, prize draws, product trials, events, awards, surveys, polls and quizzes and to provide you with any prizes, products or awards as applicable.
  • Business Administration, Systems and Security: to administer and protect our business and our sites such as integration, troubleshooting, testing, system maintenance, support, reporting and hosting data; to ensure network and system security and prevent detect, mitigate and investigate fraud, security breaches and other prohibited or illegal activities; to verify your identity.
  • Data Analytics: to measure the performance of our marketing campaigns (for example, analysing open and click rates); to provide insight and analysis of our customers for ourselves and our business partners.
  • Marketing: to provide you with marketing via email, post, telephone, SMS/text, social media and other digital channels (including Facebook Custom Audiences and Google Custom Match); to make suggestions and recommendations to you about goods and services that could be of interest to you.
  • Advertising: to select and deliver advertising and content to you and measure the delivery and effectiveness of such advertising and content.
  • Personalisation: to personalise content, services and communications and target advertising, as further explained in Personalisation and Advertising below.
  • Aggregation and Anonymisation: to aggregate and anonymise your data, so that we can use it to enable us to sell advertising and monitor the efficacy of our business partnerships.


Once we have received your data we will take steps to ensure that it is treated in accordance with any applicable laws. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our sites and any transmission is at your own risk.

Other websites

Please note that clicking on links and advertisements on our sites could result in you being transferred to another website, where data privacy practices vary from ours. If transferred to another website you should consult their privacy policy as we are not responsible for, and have no control over, information that is submitted to or collected by these third parties.


We are required by law to keep certain information about our customers (such as financial and transaction related data) for seven years after they cease being customers for tax purposes.

Our data retention periods vary depending on the context of the services that we provide to you and our legal obligations. To determine the appropriate period for which we keep your data, we consider the amount, nature and sensitivity of your data, the potential risk or harm from unauthorised use or disclosure of your personal data, the purposes for which we process that data (and whether we can achieve those purposes through other means), and applicable legal requirements.


We have updated this Privacy and Cookies Policy in order to comply with new data protection laws in the UK which came into force on 10 May 2019. Please check back regularly as we will need to make periodic changes to reflect updated guidance and requirements when they become available.

We also keep this Privacy and Cookies Policy under review and will update it from time to time to reflect changes in our privacy practices. Any updates will be made on this page so that you can always find out what information we collect, how we use it and under what circumstances we will disclose it.

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Fallon Forge will use the information you provide on this form to be in touch with you and to provide updates and marketing.